blue2 is headed up by me, Lois Dabrowski.  

I have more than 20 years of sales, marketing and operational experience in targeting and reaching HR professionals.  

Before I set up blue2, I held a number of senior B2B marketing positions, most recently as Head of Corporate Marketing at the international psychometric test supplier SHL and Marketing Vice President at HR consultancy, Cubiks, where I launched the company and was one of the founding directors.

Passionate about all aspects of marketing I am proud to be seen as an integral part of my customers businesses. They tell me that one of my major strengths is my ability to make things happen and implement ideas that will genuinely work in the B2B sector.

A Chartered Marketer and active member of the Chartered Institute of Marketing (CIM) I am also an Affiliate member of the Association of Business Psychologists (ABP) and a graduate member of the British Psychological Society (BPS) where I sit on the PR and Communications Strategy Group of the Division of Occupational Psychology. Outside of my professional role, I am a school governor and regularly undertake pro bono work for groups in my local community who want to extend their reach.